
Detroit Marriott Renaissance Center
Detroit, MI
1,297 Rooms


- Oversaw a $125 million renovation and participated in the redevelopment programming and monitored operations during the transition and renovation phases
- Oversaw all pre-opening efforts to re-introduce the renovated Hotel including developing operating strategies and market positioning
- Undertook the management company selection to replace Starwood (Westin), successfully negotiating a favorable management agreement with Marriott, including equity participation
- Effected a property performance turnaround
- Facilitated a working relationship between the Detroit Marriott Renaissance Center and the nearby Courtyard by Marriott (GM-owned) to minimize marketing and operating costs

CHM Asset Advisory
CHM provides asset advisory services to the Detroit Marriott, which serves as host hotel to General Motor's global headquarters. This 1,297-room, 73-story property anchors the 5.5 million square foot Renaissance Center, a mixed-use office and retail development situated in the heart of Detroit's downtown. With more than 120,000 square feet of meeting space, the Detroit Marriott serves as the principal hotel for the Cobo Center, among the largest convention/exhibition complex in the United States. Under CHM's oversaw a $125 million renovation project was completed at the Detroit Marriott, one of the largest renovation projects in the world, which included a complete guest room rehab and refurbishment of the Hotel's meeting space, lobby area and food and beverage outlets. During this renovation, the Hotel remained open; CHM, along with Hotel management, coordinated the opening and closing of areas in order to maintain continuity, retain high quality employees, and maximize cash flow while balancing guest service.
General Motors also purchased a 250-room hotel across from the Marriott Renaissance Center. Under the direction of CHM, this property underwent a $12 million renovation and was converted from a Doubletree Hotel to a Courtyard by Marriott. In addition to outperforming all expectations, CHM has been instrumental in ensuring that both the Courtyard and the Marriott Renaissance Center coordinate all activities to minimize expenses and maximize Owners returns.